Service 01

AI Automation &
Custom Chatbots

Your team is answering the same questions, routing the same requests, and digging through the same docs — every single day. I build AI systems that handle all of it, so they don't have to.

Business Intelligence Agent
Online
What were our top 3 churn drivers last quarter?
Based on Q4 2025 CRM data, your top churn drivers were:

1. Onboarding drop-off at day 7 — 38%
2. Feature under-utilisation in reporting — 27%
3. Support escalations >2 tickets — 19%
Ask about your data…

Sound familiar?

The problems I hear from every client before we start

"
My team spends half their day answering the same internal questions over and over.

Whether it's HR policy, product docs, or operational SOPs — your smartest people are being used as a search engine. Every answer they give manually is an answer an AI could handle in seconds.

"
Customers wait hours for support responses that are just copy-pasted from our docs anyway.

Tier-1 support is almost entirely pattern-matching. A well-built AI agent handles 70–80% of these queries instantly — and your team handles only the edge cases that actually need human judgment.

"
We have years of data and docs, but nobody can find what they need when they need it.

Institutional knowledge is locked in PDFs, Notion pages, Slack threads and email chains. A RAG-based system makes all of it instantly queryable — so onboarding takes days, not months.

"
We tried an off-the-shelf chatbot. It was embarrassingly bad and we turned it off.

Generic chatbots fail because they're not trained on your specific context, data, and tone. Custom-built systems — designed around your actual workflows — are a completely different product.

"
Our sales team wastes hours every week manually researching prospects before calls.

Company background, recent news, LinkedIn activity, funding rounds — all of this can be auto-pulled and summarised before every call. Your reps show up prepared, not scrambling.

"
We have LLM tools but they're siloed — nobody's connected them to our actual systems.

ChatGPT is great for generic tasks. What your business needs are AI agents that read your CRM, write to your database, send Slack messages, and trigger workflows — not just generate text.

How I solve it

Custom AI systems built around your workflows

I don't deploy generic AI tools and call it automation. I build systems that understand your data, your tone, and your business logic — then integrate them directly into the tools your team already uses.

01
Diagnose the exact bottleneck

Before writing a line of code, I map which workflows are eating the most time and where automation will have the highest ROI. Often the real problem is different from the stated one.

02
Build a custom RAG knowledge layer

I ingest your docs, databases, and internal tools into a retrieval layer that gives the AI accurate, grounded context — so it answers from your data, not from its training.

03
Integrate with your existing stack

Slack, Notion, HubSpot, Salesforce, custom APIs — I build connectors that make the AI a native part of your workflow, not another tab to open.

04
Deploy with monitoring & evals

Every system I ship has logging, accuracy tracking, and alerting built in. AI systems degrade silently — I make sure you'd know before your users do.

Typical automation workflow Live system
User asks a questionVia Slack, web widget, or internal tool
RAG retrieves relevant contextFrom your docs, database, or CRM
LLM generates a grounded answerConstrained to your data — no hallucination
Action triggered if neededCreate ticket, update CRM, send alert
Logged & monitoredEvery interaction tracked for quality & drift
Case Study

From scattered Slack threads to an AI that answers instantly

A B2B SaaS founder came to me asking for a customer chatbot. After a 30-minute diagnosis call, the real problem was different: their 12-person ops team was spending 3+ hours/day answering internal questions that were already documented — just impossible to find.

I built a RAG-based internal knowledge agent connected to their Notion workspace, Confluence docs, and PostgreSQL database. Team members could now query it from Slack. The customer chatbot came later — and cost a fraction of what it would have cost first, because the knowledge base was already clean and structured.

3h
Daily time saved per team
91%
Query resolution rate
2wk
From kickoff to live
Get a similar result
Project timeline
Day 1
Discovery call
Diagnosed real problem — internal search, not customer chatbot
Day 3
Data audit
Mapped 4 Notion workspaces, 2 Confluence spaces, 1 Postgres DB
Day 6
RAG pipeline built
Ingestion, chunking, embedding, retrieval — all tested against real queries
Day 9
Slack integration live
Team starts using in beta — 40 queries on day one
Day 14
Full deployment + monitoring
91% resolution rate. Logging + eval dashboard live. Team trained.

What's included

Everything from first message to production system

Workflow diagnosis

A structured audit of your current workflows to identify exactly where AI automation will have the highest impact — before a line of code is written.

Custom RAG pipeline

Data ingestion, chunking, embedding, and vector retrieval — tuned for your specific data shape. Not a generic wrapper around an API.

Prompt engineering & guardrails

System prompts that constrain the model to your domain, tone, and accuracy requirements — with safety rails to prevent hallucinations and off-topic responses.

Stack integration

Slack, Notion, HubSpot, Salesforce, or custom API — I build the connectors that make the AI agent a native part of your workflow, not a separate tool.

Evaluation framework

A test suite measuring accuracy, hallucination rate, and latency — so you can track quality over time and know when retraining or updates are needed.

30-day support + monitoring

Logging dashboard, anomaly alerts, and 30 days of direct support after go-live — so any issues surface and get fixed before they affect your team or customers.

Ready to automate?
What would your team do with 3 hours back every day?

Book a free 30-minute discovery call. I'll map the highest-leverage automation in your business and tell you exactly what it would take to build it.

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